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 Climate Changers has partnered with Climate
Protection Campaign,
Ecology Action
and Ecology Center
to launch
Climate Relay--a unique initiative that couples our web program, Climate
Champions, with an organizing campaign built around human
relationships
to create a movement to tackle the climate crisis.
While most Americans now understand that climate change
is a
real crisis,
few have taken actions to address their role in it. Climate Relay moves
people to act by:
- meeting them where they
are
- providing them with
concrete
steps they can take to reduce their impact
- supporting them through
the
whole process to make and maintain change
- reaching them through the
relationships they trust most
- promoting peer support networks
that increase their likelihood of success
- using
the power of online social networks and tracking tools to help
invididuals and groups set goals and be part of a larger movement
Climate Relay uniquely combines a proven methodology for creating
behavior change, an outreach campaign that targets people through their
personal
networks (their church, school, neighborhood association, business,
etc.), and powerful web technologies and social networks.
The campaign will be launched in three northern California
communities--Berkeley/East Bay, Santa Cruz County and Sonoma
County--where there is a high proportion of individuals and groups
likely to be early adopters, along with organizations and
community leaders with the capacity to drive a successful
grassroots campaign.
Through this initial phase, best
practices will be developed to help
expand the campaign across California and beyond through partnerships
with local governments, utilities, and community based organizations.
For
more detailed information about the program and our partners,
please download this description
or view these screenshots.
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